About Me
I am a communications strategist with 15 years of experience developing, executing and optimizing integrated campaigns that meet business goals using data-driven results.
As Director of Marketing at Six Feet Up — a consultancy that accelerates IMPACTFUL Projects™ by crafting superior and lasting software solutions — I am charged with expanding the company’s presence within the tech industry and beyond.
With a core focus on Python and AI for the greater good, Six Feet Up brings unparalleled expertise in application development, AI, and big data to launch game-changing ideas faster. For more than 25 years, Six Feet Up has implemented leading-edge solutions for diverse clients, including those in the transportation/manufacturing, education, non-profit, science, FinTech, and energy sectors.
I specialize in:
multi-channel, metric-based communication campaigns;
digital research, brand analysis, and reporting that identifies industry trends and determines what is driving conversations about organizations and their competitors;
social strategy, analysis, and optimization;
community management;
digital and paid social advertising;
thought leader development via media training, social engagements/profile optimization, earned media hits, speaking events, paid sponsorships and awards;
internal and external material development/distribution including newsletters and talking points surrounding company mergers, acquisitions and crises;
media/influencer relations;
AP Style, copywriting, and editing; and
basic HTML, CMS, and SEO techniques.
Prior to Six Feet Up, I was Vice President at Finn Partners for more than 7 years. I represented and advised clients in the healthcare, technology, consumer product, higher education, and finance sectors. I led multi-channel communication campaigns, drove metric-based social media programs, worked extensively with local, trade, and national media outlets, and managed crises. My daily responsibilities included team leadership, budget planning/management, and strategic counsel for current and prospective clients.
I am deadline-driven, detail-oriented, and compelled by the changing digital landscape. I actively follow and research industry trends, best practices, and standards.
Accomplishments:
Led a team of researchers, web developers, designers, copywriters and media strategists to launch the PFAFF® creative icon, the most advanced sewing and embroidery machine manufactured by the brand in its 156-year history. The campaign resulted in PFAFF’s most successful presale ever and post-launch sales that exceeded projections.
Helped conceive, develop and execute #BeTheGift, a 3-year nationwide campaign to raise awareness of the need for more organ and tissue donors and drive online organ donor registration. The campaign resulted in +150,000 visits to BeTheGiftToday.com; a steady uptick in online registrations including +4,500 clicks to register from all 50 states; influencer engagements from Ashton Kutcher, Ashton’s twin brother Michael Kutcher and Jelly Roll Johnson; +1.4 billion media impressions; and +350,000 social media engagements. #BeTheGift is among the top 15 most used hashtags in the national organ and tissue donation conversation.
Positioned C-suite executives, providers and researchers at healthcare organizations and academic institutions as industry leaders.
Worked with SVP Worldwide, the world’s largest consumer sewing machine company – source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machine brands, top influencers and HGTV to: promote The Sewing Party, the world’s first-ever online-all-day DIY event hosted on Nov. 8, 2014; and unveil a first-of-its-kind sewing organizational unit, Inspira Studio by ClosetMaid;
Announced the Natural Resources Defense Council’s City Energy Project via a teleconference with former New York City Mayor Michael Bloomberg, the Natural Resources Defense Council (NRDC), Institute for Market Transformation (IMT), and mayors from four other major cities;
Secured national coverage on behalf Electronic Recyclers International in outlets including Newsweek and Wired; and
Developed internal and external messages, talking points and FAQs for Littlejohn’s acquisition by S&ME.
At Lynn, I helped build and grow the university’s brand in substantial, nationally recognized ways. Specifically, I:
Built and oversaw an award-winning communications effort around the final 2012 U.S. Presidential Debate between President Barack Obama and Governor Mitt Romney;
Facilitated and directed crisis communications during a 12-day media siege following the 2010 Haiti earthquake (which claimed the lives of four students and two professors);
Grew, from the ground up, a vibrant, ever-changing social media dashboard that has been called out as a national model (and was perennially awarded social media and PR awards);
Developed and distributed content, collated from dozens of stakeholders, on digital channels including Lynn.edu;
Garnered positive local/national media coverage; and
Recruited, managed and motivated a dynamic team of six student volunteers.
